〈çanoma〉

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çanoma is a niche fragrance brand born in Paris in the fall of 2020 with the theme of "quality everyday life".


Directed by Japanese creator Yuta Watanabe, he worked with French perfumer Jean-Michel Duriez to combine new ideas not found in existing perfumes with skillful techniques. Creates scents that Japanese people can use every day.


Based on the idea that perfume should be “a product that provides quality everyday life,” we chose two words for the brand name: “Cha-no-ma,” which represents everyday life, and “Chado,” which is a symbol of quality. The name çanoma was created by changing the pronunciation of the character "tea" to create the sound sanoma, and then using "ça" to express the essence of the perfume culture that France has cultivated.