BRAND CONCEPT & PROFILE

 

<Saby>

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Expressing the beauty of deep and rich things that you can naturally feel in the tranquility. I think the new taste created by aging is beautiful. I love old things, and I don't feel the emotion of rotten and dead things. The most beautiful and important part of haiku is called "loneliness" (sabi), and refers to the strongest and most beautiful part of the song. beauty of impermanence ephemeral beauty ...

Impermanent beauty, ephemeral beauty ...

The brand name <saby> is a coined word inspired by wabi and sabi, which expresses the aesthetic sense of Japanese people.

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